I am preparing an article on movie posters which will run during Poe Week in October at Innsmouth Free Press. The article, along with my nascent status of micro-publisher (finished all the paperwork, which included getting the ISBN registration from Canadian government), made me remember one of the cardinal sins of design for horror publications: red type on black.
Red type over black (maybe even a graphic of blood splashes next to text) is the default modus operandi of many a horror zine or publisher. The train of thought seems to be that red (with its connection to blood) and black (with its connection to death and darkness) make an immediate pairing. They’ll telegraph your concept right away.
Wrong. Put together, red and black will cause eye-strain to your reader. It is very hard to read red and black. Not as hard as say blue on red (give it a try), but it is a bad combo, specially if you’ve got a whole webpage of red on black (lime green is also pretty damn annoying).
Legibility is incredibly important to your audience. If you can’t make out a title, or even worse, give up on reading something because it’s so hard, you’ve lost your audience.
Black on white is the best for legibility.
But a black background makes me look more mysterious or gothic or unique or .. stop. It doesn’t.
There’s also the fact that less in more. Colour works as an accent, calling attention to certain parts of webpage of document (say headlines) instead of being used uniformly. The larger the area you are covering the more muted the colour should be. So, long stretches of text should stay close to the black on white rule, while small areas of text (callboxes or pull quotes) could use white on black, yellow on black, etc.
Don’t overpower your text with red on black. This is specially heinous if you are using a gothic font. Wow, you sure want to make the reader work for it, don’t ya?
How do you still indicate horror without going the red on black way? Lots of ways! Like this poster from Ligeia below shows, black and white (and not a drop of red) can definitely evoke horror, but if you simply can not stand simple white and black, look at websites and blogs related to colour theory. COLOURlovers is an obvious choice. Other recommended reads on colour: The Complete Colour Harmony Workbook and Color - Messages & Meanings.
After you’ve done some research on colour, try a different and creative approach that removes the red and the black. See how you do.

Filed under: Words on July 18th, 2010 by silviamg
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